Measurement plan
Goals, events and parameters.
- orders and revenue
- forms and leads
- micro conversions
- campaigns
Analytics and conversion
Measurement that explains what works and where customers leave.
We implement reliable events, ecommerce data, consent and reports, then identify friction in purchase and lead journeys.
How we approach it
From trustworthy data to specific decisions.
We align goals and a measurement plan, repair implementation and create reports for commerce, marketing and management.
Capabilities
What we can deliver
Scope can be one focused task, a complete delivery or ongoing collaboration.
GA4 and GTM
Analytics implementation and repair.
- dataLayer
- Tag Manager
- cross-domain
- debugging
Consent
Tracking behavior by user choice.
- consent platform
- Consent Mode
- cookie categories
- tag blocking
CRO and funnel
Find where journeys fail.
- product and cart
- checkout and forms
- device segments
- testing hypotheses
Deliverables
Concrete project deliverables
You know what will be created, how it will be verified and what ongoing operation requires.
Implementation
- specification
- GTM container
- GA4 events
- ecommerce parameters
Reporting
- management dashboard
- channels
- products and revenue
- lead funnel
Optimization
- data QA
- drop-off analysis
- CRO backlog
- impact review
Technology
Tools follow the problem
We use established platforms, LineSW products and custom integrations according to real data and constraints.
Google Analytics 4Google Tag ManagerConsent ModeLooker StudioSearch ConsoleWooCommerce analyticsdataLayerdashboards
Process
A clear path from brief to operations
Work is split into verifiable steps with backup and rollback for risky production changes.
Brief and access
Clarify objectives, current state, constraints, data and responsibilities.
Design and priority
Split work into foundation, recommended improvements and future development.
Build and test
Verify functionality, data, mobile, performance and critical scenarios.
Launch and care
Deploy with checks, hand over outputs and agree ongoing operation.
FAQ
Questions about this service
Technical and commercial details are clarified after a short project review.
Can you repair an existing GA4 setup?
Yes. We check events, parameters, duplicates, traffic attribution, ecommerce and consent.
How is tracking verified?
We use test scenarios and compare analytics with orders or leads.
Can you build management dashboards?
Yes, around the decisions the team needs to make.
Do you improve conversions too?
Yes. We prioritize hypotheses from data and UX review and measure changes.
Other services
Connected LineSW capabilities
Web, commerce, data and growth often overlap. Each area has its own detailed page.
Request
Describe what you need to solve
Share the current state, problem and desired outcome. We can prepare the technical specification together.
- current website or system
- what is failing or missing
- desired outcome and priority
- timing and budget range
Or email info@linesw.com.